Check out David Hartshorne’s guide over at to learn the difference between marketing emails and transactional emails. Every online business should have a solid content marketing plan. Twitter Facebook LinkedIn Flipboard 0. A content upgrade is similar to a lead magnet, except it is highly specific to a particular post and is found within the content of that post. Time for new contact lenses? Email marketing is a vital element of any marketing strategy. Check out my post on using content upgrades to explode your list, or Colin’s post about the tools & plugins you can use to deliver content upgrades. BuzzSumo reported a 20% conversion rate and tax expert Karla Dennis generated $72k profit from using webinars. Suzanne Wentley January 7, 2021. This means we may make a small commission if you make a purchase. Creating a landing page for your offers can help your conversion rates by as much as 43%. Copyright © 2012-2021 Blogging Wizard. For example, you can create a condition that whenever a subscriber clicks on a certain link in one of your emails, they are segmented into a new list for those interested in your eBook. Email list segmentation occurs when you split your email list into sub-lists based on criteria you set. When a visitor reads your post and then sees an offer related to what they are reading, they are much more likely to sign up to your list. Many bloggers and entrepreneurs are taking advantage of using eCourses for their lead magnet. That’s an earning of about $44 for every $1 spent on email marketing efforts. Let’s look at three ways. By finding the right email provider and creating a strong lead magnet, the only thing left is optimizing your site for sign ups and deciding whether you want a single or double opt-in. An optin form is a place on your website that allows you to capture emails. Elna Cain is a freelance writer who offers ghostwriting, copywriting and blogging services. These emails act as a brand builder to nurture subscribers and help them get to know your brand, message, and products. Giveaways or contests can elevate your brand and gain a whole new audience in a short amount of time. The teeny-tiny thing I did to explode my Instagram followers! But the truth is, no email marketing platform can promise to prevent messages going to spam entirely. Higher engagement means higher conversions. Email marketing is your ticket to new customers and to building a loyal following. With ConvertKit’s user-friendly interface, someone new to email marketing may not find it as difficult to use as other email providers. Let’s look over the most popular email marketing platforms. It also has email broadcast functionality that can be used to send a one-off targeted email or newsletter to a segment – or your entire list – of subscribers. Email Marketing 101: How To Actually Use Your Mailing List. Take our Email Marketing 101 Course and get a feel for the way April teaches, PLUS, gain some valuable skills — all for FREE! Drip is on the expensive side when compared to some of their counterparts, but it’s incredibly easy to use, requires little training, and is equipped with strong automation tools to power your funnels. There’s a growing trend of subscribers using mobile devices to open and read emails. Email integrates nicely with other marketing strategies. Yep!! It’s having this marketing automation strategy with segmenting, funnels, or onboarding series that helps nurture subscribers and ultimately converts them to your offerings. A lot of them go straight to your trash folder, like so much junk mail tossed into the recycling bin. How do you write an effective email campaign? To boost your overall open rates, resend your email to those who didn’t open it the first time. Sarah Titus uses landing pages for many of her incentives. You can do this by placing your optin forms in several optimized places. If you have a product, you can create an email mentioning your product and any deals that are happening. Have an... Open lines of communication. Note: In 2018, a new law known as the GDPR came into play in Europe that affects anyone that sells to EU citizens. What’s even more surprising is, up to 61% of consumers enjoy weekly promotional emails and 28% of them want more. If you have a new product or offer, you probably want your subscribers to know about it, right? According to the Lyris Annual Email Optimizer Report, segmenting results in increased email open rates and lower unsubscribe rates. Here are six popular email incentive ideas you can whip up easily using various free tools: While a cheat sheet or checklist seems too simple for people to get excited over, the fact that it IS easy is what makes it one of the best types of optin offers. You can give that feeling to your subscribers by using emojis in your subject lines. Yes, email marketing needs some serious attention. Once they receive that email, they click on the link to confirm subscription – and then they are usually given instructions on how to receive the bonus. Now the tough part comes into play. You have subscribers. We are an award winning blog that has been helping bloggers & entrepreneurs since 2012. Smart Blogger uses a content upgrade in their popular post about how to make money blogging. Most email providers allow you to insert a subscriber’s name into your subject line by using personalization tags. There are several ways to craft open-worthy email subject lines. Design Beautiful Emails 06. However, use them sparingly, and only if they fit your brand and audience. Every business knows that email marketing is a crucial key part of any online marketing toolkit. Learn more about us. As you can see, there are a lot of benefits to having an email marketing strategy. From choosing the best email provider to crafting an irresistible lead magnet to deciding whether to have a single or double opt-in, as a small business owner, this is only the beginning. They feature automations, tags, segmentation, landing pages, beautiful popups, and more. We help smart entrepreneurs turn their blogs into profitable businesses. Allows for plenty of questions to pop up. Ambitious, direct-to-consumer (D2C) brands recognize the importance of email marketing — and why wouldn’t they? Note: check out our full ConvertKit review & tutorial to learn more. She does this as a way to humanize herself and make her much more relatable to her subscribers. Use this email to mention where your subscribers can find you on social media. One of the best onboarding email campaigns you can have is a welcome email. by Tim Grahl. Email marketing 101: How to create a campaign that converts. You won’t believe this ridiculously simple parenting hack!”. If you still think storytelling isn’t an effective strategy, The Daily Egg interviewed internet marketer and coach Terry Dean after he made $96,250 in sales from one email. A quick win — you can achieve success in a short amount of time. You can help your subscribers move to the next course of action — grab your eBook offer, “like” your Facebook page, or listen to your podcast — through a series of email messages. Digital & Social 〉 Email Marketing Email Design 101: Best Practices for Email Marketing Design. The best use of a worksheet is when you can help your audience go from point A to point B. Mariah Coz created the Course Criteria Worksheet to help her audience figure out the right course idea for them. Now you need to place your sign up form on your site. Bloggers and solopreneurs can also take advantage of this powerful email marketing feature. I suggest you find your best time and your best day. Just look at how Brennan Dunn of Double Your Freelancing’s lead magnet hits each point. You start her course by entering your email address and throughout the six-day course she pitches her services. Content upgrades can be additions to a certain blog post, a summarized version like a checklist or a more comprehensive walkthrough of the blog post topic. What types of emails do you send? They have the most complete feature sets including tags, segments, and a visual builder. Sometimes all you need is a little flamingo and thumbs up emoji to brighten up your day. Creating a challenge can take different forms — from video to email to even using a Facebook group. They make multiple lead magnets and content upgrades easy to set up and deliver – and they make it easy to put various email capture boxes on your site. Time to crack email … Pat Flynn of Smart Passive Income has a Podcast Cheat Sheet lead magnet that he’s been using for years. Drip’s original target market was SaaS product owners, but they began to build a following with bloggers, creators, and e-commerce store owners. Email allows you to warm up your leads, and that can increase sales by 20% over trying to sell to cold leads. When you compare email marketing campaigns to social media, there’s really no contest: Plus, you own your list — you don’t own your social media followers. This is called a content upgrade and it can convert up to 28% more effectively than other places on your website. But, if you include a lot of white space by making shorter sentences and enlarging your font, you’ll have a better chance that people will read what you have to say. Try saying something direct and actionable like, “10 new fonts for your website.”. Email marketing is a HUGE part of what we do as Virtual Assistants and Freelancers. Free recipes — Not one, but THREE eBooks?! To take advantage of email marketing strategies like segmentation, automated emails, tracking click-through rates, and open rates; you need a comprehensive email service provider. Worksheets allow you to mark off progress from a framework. However, because of its infancy, advanced power users may find certain areas of ConvertKit limiting – when compared to more featured-filled platforms like ActiveCampaign or Drip. Email Marketing 101: The Basics of Email Marketing as a Travel Professional For many people, email is the preferred method of business communication, particularly when used to market their products and services. Sending them pitch after pitch won’t help with retention and might only annoy your subscribers. — are the goal every email marketing message and campaign. Let’s look at four types of emails to send to your email list that builds trust and boosts conversions. If Pinterest or Facebook decided to close their doors forever, your social media followers would go too. With a single opt-in list, all a subscriber does is fill out your sign up form and clicks submit. Do you want your subscriber to confirm or not? Each welcome series is different, but this will give you a blueprint to follow and tweak: A common welcome email series starts with giving the free download to your new subscribers. Drip also includes powerful tagging capabilities and can respond to events such as when a subscriber clicks a link, subscribes to a webinar, signs up for a trial, and more. Email Marketing 101. Josh and Jill of Screw the 9 to 5 use a quiz as their lead magnet. If you have multiple optin offers, you can set up segments based on your subscriber’s actions. James Clear knows this. I’ve written at length about the power and importance of email marketing for authors. Webinars are perceived as more valuable than other forms of freebies because they feel exclusive. Current Status. Why not automate your email marketing? Webinars provide crazy results. Now that you understand how powerful email is, let’s go ahead and look at how you can start and run your first email marketing campaign. An excellent way to list build is by providing a free offer that is relatable to the blog post someone is reading. Empower your audience by challenging them. Email Marketing 101. Examples of good email marketing subject lines that motivate and inspire: Armando, your prescription is expiring. You can set trigger links to help segment your email list and nurture those into email funnels for your products. Generally, people sign up to a list because they want to stay informed about your business. The two things you need to get started with email marketing; How to choose the best email marketing service for your needs; What kind of emails you should send to your subscribers; Why (and how) you need to segment your email list; How to automate your emails (with examples); A strong email marketing strategy is up to. Other people sign up to a list to learn tips or hacks from a business. Once you have your sign up form on your site, the next hurdle is the actual email. author Kim M. MacPherson. To get the most out of your cheat sheet, you can monetize it by placing links to your affiliate products or your products inside the cheat sheet. This is the amount of text you can see on an average 4-inch smartphone display. An easy way to create a little buzz around your products is to offer a sneak peek. You’ll find a variety of standard email capture opt-in forms that can be easily customized without writing code, but a rather unique one is their live-chat inspired widget. Like social media, the goal is to remind users that you’re here and your product is waiting. Very good 101 level tutorial! Many online businesses rely on email marketing, which is the act of sending promotional materials through email. This typically is the first step in the customer acquisition process. The reader gives you his or her email, you give them your free bonus. Now Melyssa can provide her new subscribers with the information they want. Expert bloggers have seen huge list gains from using giveaways — Sam of Money Nest tripled his email list in 7 days — but you can also let your subscribers know about your giveaway. Email Marketing 101: Email Conversion Rate Optimization Conversions – whether they take the form of a customer placing an order, downloading an eBook, registering for a webinar, etc. Bloggers would think placing an optin form on a blog’s sidebar would scream amateur, but here’s the thing…. Wash, rinse, and repeat. Email marketing uses your company’s email list to generate new leads and business for your company. With your business online, it’s vital to attract and retain leads. This is a must for list building. ActiveCampaign enables you to tag your subscribers, and also segment them into different lists and groups. You can also segment your email list by interest. Ramit Sethi’s header is simple enough — a welcoming headshot of Ramit in front of a white background. Schedule and Send Emails 07. Kim is CEO/Creative Services Director of email marketing agency Inbox Interactive. You’ve found your email service provider and lead capture tools. You can do that by using the best pop-up placement practices. With eight blogs under her belt, it's her passion to help people learn how to turn their writing into income. Not many people will sign up to your list if all you have is a blurb saying to sign up! All the info and tasks about email marketing can be complicated and confusing. If you want an easy way to grow your business, then email marketing is your ticket. Sounds more like an open-and-click email than one with this headline: To increase your email open rate by as much as 30%, personalize your email subject line by using your subscriber’s name. Plan an Email Strategy 03. It converts 208% higher than sending generic email newsletters to your list. And “free” gets you a lot with MailerLite, which features a wide variety of graphical templates and a drag-and-drop email designer. Here’s a blueprint you can follow to ensure your campaign is effective: 1. Share this entry. With a double opt-in list, a subscriber clicks submit and then has to wait for an email confirmation. Bloggers and creators enjoy using Convertkit because it makes email marketing automation easy to use without over-complicating things. There is an easy flowchart-like view to help you structure your automations, and the complexity of your marketing funnels is really only limited by your imagination. Since new subscribers may not know about older products or aren’t that familiar with you or your business, you can create a campaign highlighting what you have to offer. But, if you don’t have one yet, how do you start? Isn’t it nice when someone hand selects a book or movie for you? This makes it hard for your subscriber to read your email and get anything out of it. Some high-value incentives to offer include: Note: Need help creating the perfect lead magnet and setting up the tech side of things? I share one easy way to get more people to your blog: It’s up to you how many emails you want to automate for a welcome series. It’s also highly visual. Price. Email has been a marketing staple for a long time, and with good reason. We get it. So, you’ve been collecting email addresses from your customers. In short, you need to embrace email marketing. Thanks to this guide, you have the know-how. Here’s a chart from Get Response that shows how double opt-in is a clear winner in their opinion. Opinions on single vs. double opt-in vary, but in many cases, a single opt-in list really only has the benefit of a higher conversion rate of people opting into the list. Unfortunately, there isn’t a magical day or time to send your emails to get the best open rates. It appears that in double confirmation is an important step towards compliance. It’s not the sexiest subject when it comes to email. Teachable created a new podcast and asked their subscribers if they want weekly emails about upcoming shows. Kim also actually launched the first email marketing column on The ClickZ Network. There are several smart ways to segment your list. The average open rates for emails across different industries is 21%. You need to convert them into customers. For example, it’s easy to set up a workflow to automatically move a new buyer from a lead-nurturing mini-course to a product-training mini-course. You know you need to do it. For example, website designer Nesha Woolery has a free six-day brand discovery course that she uses to entice quality leads for her business. But, according to CoSchedule, there are clusters of days and times that are optimal for an increase in email open rates and click-through rates: You have some leeway on when you want to send your emails. It’s a free workshop that gives more actionable advice to help new bloggers be successful. Visitors read or access your content, and from there choose to see what you have to offer before they decide – or not decide – to buy from you. If your subject lines are boring, your emails will get ignored. Saying, “It’s finally here” is vague and unclear. You can sell while you sleep and see a potential ROI in the region of 4,200%. Someone is reading generally, people sign up to a list is by preference started with email is... Cain is a crucial key part of what we do as Virtual Assistants Freelancers. And more revenue a token of appreciation four excellent email marketing is the of... Would scream amateur, but not all of them will be using them email... 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